S&P Dow Jones Indices
For S&P DJI, the ubiquity of its flagship benchmarks is a blessing and a crutch. Raising the brand profile and commanding mindshare became our mandate—to turn heads in any context, not only in financial services.
The "More to It" campaign deployed through 300+ units globally in seven languages, delivering over 200 million impressions.
Each execution in the campaign offers the reader a compelling reason to believe; together they offer ample rationale to choose S&P DJI.
Awards:
Financial Communications Society Gold Award: Out-of-home Advertising Campaign.