Pence Capital Management
PENCE’S thematic ideas capitalize on real-world consumer behavior and draw on both astute observational skill and a command of fundamental analysis. The tagline, “People Move Markets,” brought the firm’s investment thesis to the fore and a visual identity suggesting identifiable patterns created a visual metaphor for the PENCE investment process.
All told, a content-rich, responsive website, together with institutional-quality marketing tools and storytelling premiums, give PENCE multiple venues for communicating its new positioning and showcasing its thinking to investors who want to own progress.
PENCE studies human behavior to identify trends. The new brand capitalized on this competitive advantage, articulating it verbally and visually.